GivingTuesday and Pulsar on How to Measure Cultural Change

Even cultural moments can come down to a science. At least that’s what audience intelligence platform Pulsar and “global generosity movement” GivingTuesday have discovered in researching how audiences and payment platforms impact donations. The two organizations presented those insights to Adweek editor in chief Stephanie Paterik during The Giving Revolution: How Network Effects Are Rewiring…

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