Pick of the Day: 1981 Dodge Mirada, a mostly forgotten ‘personal luxury car’

mirada

Craving something different in a collector car, something rare and eye-catching, but feeling a little short on cash?  Well, join the club. 

And while you’re at it, take a look at the Pick of the Day, a 1981 Dodge Mirada, a short-lived and largely forgotten “personal-luxury car.”  The stylish coupe built on the bones of the Chrysler Cordoba was produced for just four model years, 1980-83, with only about 53,000 of them sold.

The early ‘80s was a terrible time for Chrysler, cash-strapped and struggling to stay relevant in a changing world.  Part of the effort was badge-engineering various models on existing platforms, with varying degrees of success.

mirada

Mirada was designed to be a sportier take on the configuration made popular by the Chevrolet Monte Carlo, which the Cordoba followed.  The Dodge was even tried as a NASCAR entry with Richard Petty’s team at the helm, but its aerodynamic limitations shelved the effort.

This Mirada in Black with a Saddle interior is fully equipped with all the luxury features of the time, and powered by a 318cid V8 rated at 130 horsepower linked to a Torqueflite 3-speed automatic transmission.

mirada

“The Mirada was marketed as a mid-sized ‘sporty luxury vehicle’ back in its day, and it’s easy to see why the signs point toward this being true by its performance and options,” according to the Detroit dealer advertising the Mirada on ClassicCars.com. “The Mirada is equipped with power steering, power brakes, tilt wheel, AM/FM radio with cassette and air conditioning, showing that this little car was a step above the rest.”

With just over 64,000 miles showing on its odometer, the Mirada looks very clean in the photos with the ad and the interior looks appropriately comfy.

The styling might not be to everyone’s taste, but it certainly looks like a blast from the ‘80s past and should turn heads wherever it goes. A spiky mullet haircut would complete the picture. 

The asking price for this low-mileage Mirada is just $7,000. 

To view this vehicle on ClassicCars.com, see Pick of the Day.

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